VixelStudioLogo
Book a Call

How Capital Home Comfort Generated $75,000 in Revenue from $5,763 of SEO in 5 Months

How we targeted high-value HVAC keywords, created optimized website content, and boosted calls from local customers in Ottawa
View Problem
View Solution
View Results

The SEO Problem

Capital Home Comfort is a small, family-style HVAC company in Ottawa with 1,000+ happy customers and a reputation for reliable, customer-first service. With just 4–8 employees, they relied heavily on referrals for growth. 

Even with a strong local reputation, their website and online presence weren’t generating consistent leads.

Capital Home Comfort Truck

Key challenges included:

  • Low Organic Visibility – Their website was not ranking for high-value HVAC keywords like AC installation Ottawa and hot water tank Ottawa, preventing them from reaching qualified leads.
  • Referral Dependence – Growth relied heavily on word-of-mouth, which limited their ability to attract new customers online.
  • Website Limitations – The old site was difficult to update, lacked proper SEO structure, and provided a poor user experience.
  • Google Business Profile – Their profile was under-optimized, reducing visibility in the local map pack and making it harder to compete with other Ottawa HVAC companies.

Our Solution

1. Keyword Research & Strategy

  • Our keyword strategy focused on profitable HVAC terms, including air conditioners, furnaces, heat pumps, and hot water tanks.

Sample of the keywords we gathered at the start of the campaign

  • As a result, we optimized the site around the most profitable keywords, bringing in more qualified local leads.

2. Technical SEO Audit & Fixes

  • We performed a technical SEO audit to diagnose and correct critical problems, including crawling errors, site speed challenges, and mobile usability.
  • These essential upgrades built a stronger technical foundation for improved rankings.

3. Content Optimization

  • Titles and meta descriptions for every page were rewritten to improve SEO and click-through rates.
  • Migrated the site to Elementor, a modern visual website builder, improving layouts with more consistent padding, simpler navigation, and a friendlier design.
  • Created fresh content for AC, furnace, heat pump, and hot water tank installation and repair pages.
  • Added FAQ sections across main service pages to capture more search queries.

Before Optimization: The page had a low content score due to limited and incomplete content

After Optimization: Improved content increased the page’s SEO score.

  • Added clear CTAs to encourage form fills and calls.
  • Edited the Google Business Profile name to include “Ottawa HVAC”, boosting relevance for local searches.

4. Backlink & Citation Strategy

  • To strengthen domain authority, we built a combination of local and niche backlinks. The example below is a high-quality local placement from linking directly to Capital Home Comfort’s website.
  • This link strengthened domain authority while driving referral traffic.

Sample of a backlink that we acquired for Capital Home Comfort

5. Lead Tracking & Attribution

  • We implemented tracking for calls, form fills. This helped us understand the ROI driven from SEO.

Sample of the leads that were driven through SEO

Our Results

In just 5 months of SEO, the campaign delivered:
  • $75,000 in new revenue from service calls, hot water tank installations, and AC installs.
  • 13x ROI from a $5,763 SEO investment.
  • Boosted visibility on Google led to more calls and quote requests.

Local Map Rankings in Ottawa after working with us

The increase in calls received through their Google Business Profile between April and August.

The ranking improvement for Capital Home Comfort’s keywords since April 1, 2025.

Key Highlights:

  • Consistent Lead Growth: Call volume and form submissions steadily increased after month 2, with momentum continuing into month 5.
  • Improved Local Visibility: Their optimized Google Business Profile began generating more calls and map pack visibility across Ottawa.
This graph illustrates the increased visibility of Capital Home Comfort on Google.

Key Takeaway

  • Even as a small team built on referrals, Capital Home Comfort achieved measurable growth through SEO. By improving their site’s user experience, creating optimized service content, and strengthening their Google presence, they generated $75,000 in revenue in just 5 months - with even more growth ahead as rankings continue to climb. This case study illustrates how well-planned SEO can deliver steady, qualified leads.