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How Custom Interlock Ranked #1 For 'Interlock Ottawa' in 6 months

How we rebuilt their website, optimized for SEO, and helped them go to #1 for “Interlock Ottawa.”

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The SEO Problem

Custom Interlock, a trusted interlocking and hardscaping company in Ottawa, has completed over 500 projects since 2008.

Known for quality, experience, and attention to detail, they’ve built their reputation on beautiful interlock driveways, patios, and walkways.

Custom Interlock’s branded truck and office sign in Ottawa.

They used to have an old website that used to get leads, but as other companies started to show up online, Custom Interlock was no longer found on Google.

  • Used to Rank: Their old website once ranked well, but newer WordPress competitors buried it in search results.
  • No More Website Leads: Once a reliable lead generator, the site stopped bringing in inquiries.
  • Needed to Reflect Their Quality: The old site didn’t show the true craftsmanship of their work or give visitors a reason to trust them.

Our Solution

1. Website Redesign & Build

  • Rebuilt the Website from Scratch: We redesigned the entire site using WordPress, collaborating with the owner to showcase their best project photos.
  • Balanced Design & SEO: Showcased project photos near the top of the page while adding most of the SEO content in FAQ sections for a better user experience.

Custom Interlock’s old website

Custom Interlock’s new website

2. Keyword Optimization & Content Creation

  • Optimized the Homepage for SEO: Targeted the homepage for “Interlock Ottawa” by improving headings, meta tags, and FAQs.
  • Created Service Pages: Built out pages for specific services such as interlock patios, walkways, repairs, and extensions to attract leads for other services.

Sample Service Page for Custom Interlock

3. Local Backlinks

  • Built Local Backlinks: Acquired high-quality backlinks from Ottawa-based websites to increase SEO authority. This is the key element in getting the website to rank quickly.
  • Citation Building: Created listings for Custom Interlock across business directories to improve the website's authority.

Our Results

  • Fully Booked for the Season: Increased traffic and SEO visibility led to a packed schedule with high-quality leads.
  • #1 Ranking for “Interlock Ottawa”: Jumped from 82nd position to the top spot in Google.

#1 Ranking for popular keyword ‘Interlock Ottawa’

  • #1 Ranking for “Interlock Barrhaven”: Now the top result for local searches in a key suburb.

#1 Ranking for popular keyword ‘Interlock Barrhaven’