Granstone Google Ads Case Study

How $21,200 in Google Ads generated $220,907 for Granstone

Discover how Granstone generated high-quality kitchen countertop leads and achieved exceptional ROI with our Google Ads strategy.

The Problem

Granstone, a premier home renovation and kitchen countertop company based in Ottawa, specializes in custom kitchen, bathroom, and whole-home renovations.

They are known in the Greater Ottawa Area for their high-quality craftsmanship and exceptional customer service.

Inside Granstone’s Ottawa office

Despite their stellar reputation, Granstone faced challenges in scaling their business through Google Ads:

Previous Google Ads campaigns struggled to generate enough leads and meet their targets.
Their team didn’t have the experience of running effective Google Ad campaigns on a $100/day budget.
Struggled to track conversions since Google Tag Manager was not set up properly. This sent wrong conversion data to Google Ads, making metrics inaccurate and hindering campaign optimization.
Were unclear on how to improve their landing page, which led to higher costs per customer conversion.
Targeted too broadly, attracting irrelevant traffic and low-quality leads.

Our Solution

1. In-Depth Onboarding Process

Our onboarding process takes a detailed look at our client’s business to set the foundation for a successful campaign. For Granstone, we:

Identified Granstone's strengths by asking what sets their business apart from competitors, why customers choose them, and any competitive advantages they offer. We used this information to make the ads as relevant and effective at driving conversions.
Identified their most profitable offerings such as quartz and granite countertops to ensure the highest return on ad spend.
Worked with Granstone to develop offers like a free sink promotion and price match guarantee to give customers a strong incentive to become leads. Customers always love to feel that they're getting a great deal.

The targeted area for Granstone’s Google Ads campaign, focusing on Ottawa and Gatineau to reach the right audience.

We prioritized showcasing the showroom high on the landing page, as customers often look for a place to visit, which also adds credibility to Granstone’s brand.

Our onboarding procedure ensures we have all the necessary information to run effective Google Ads and landing pages.

2. Strategic Campaign Setup

We created a customized Google Ads strategy to address their challenges and hit their targets:

Google Tag Manager setup for tracking all conversions on the website, ensuring accurate data for optimization and campaign performance.

Our team utilized the offers from onboarding to create appealing ad headlines, helping Granstone stand out from competitors running similar ads.

Sample Performance Max Ad we helped create for Granstone

3. Proactive Ad Management

Once the ads went live, our team maintained close communication with Granstone to fine-tune the campaign:

Samples of the Performance Max ads and how they appear on YouTube, helping Granstone reach a wider audience across multiple platforms.

Our Results

In just one month, Granstone’s Google Ads campaign delivered outstanding results:

Overview of Granstone’s Google Ads campaign, showing key metrics such as clicks, conversions, cost per conversion, and overall cost.