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How 75% of Greenlight Renovation's Jobs now come from SEO after 1 year

How we built optimized service pages, secured high-quality links, and boosted local SEO to double estimate requests in Ottawa
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I promise you, if you’re not showing up on Google, you’re missing out on a lot of potential clients and growing your business.

Wassim, Owner of Greenlight Renovation

The SEO Problem

Greenlight Renovation is a home renovation company in Ottawa specializing in basement, kitchen, and bathroom renovations. Founded in 2022, they were a relatively new business with a basic website and a Google Business Profile, but they weren’t getting consistent leads online.

Despite having strong skills and a growing reputation, they faced key challenges:
  • Their website had few service and location pages, limiting its ability to attract local search traffic.
  • Low domain authority due to minimal backlinks kept them from ranking for competitive renovation keywords.
  • Their Google Business Profile was under-optimized, reducing visibility in the local map pack and missing potential leads.
Greenlight Renovation needed a strategy to generate more online inquiries and establish a stronger local presence.

Our Solution

To help Greenlight Renovation grow, we focused on three main areas:

1. Service Page Development & Optimization

  • We created dedicated pages for each renovation service, including basements, kitchens, and bathrooms. Each page was optimized with Ottawa-specific keywords, relevant content, and clear calls-to-action, making it easy for homeowners to request estimates.
After Optimization: Expanded and improved content increased the page’s SEO score. We redesigned and expanded the core service pages to improve both SEO and user experience.

2. High-Quality Backlink Strategy

  • We identified authoritative local and niche websites and secured backlinks to strengthen the site’s domain authority. This not only improved search rankings but also brought in referral traffic from trusted sources.

3. Google Business Profile Optimization

After Optimization: Local keyword rankings
  • We optimized the profile with service-specific keywords and updated business information. This helped Greenlight Renovation appear more prominently in local searches, boosting calls and estimate requests from nearby homeowners.
By combining these strategies, we built a strong SEO foundation that delivered consistent, measurable results.

Our Results

Core “ Renovation” terms are now ranking higher than before
After Optimization: Local keyword rankings increased in its surrounding areas for “ottawa home renovation”

In just one year of SEO, Greenlight Renovation achieved:

  • $200,000 in additional revenue directly from SEO-driven leads.
  • Double the number of estimates requested compared to before the campaign.
  • High rankings for key Ottawa renovation keywords.
  • Increased local visibility that continues to generate steady leads.

Key Takeaway

  • Even as a young company, Greenlight Renovation achieved rapid, measurable growth through well-planned SEO. By creating optimized service pages, acquiring high-quality links, and improving their Google Business Profile, they generated significant revenue and doubled estimated requests—all within their first year.

    This case study shows how local SEO can help home renovation businesses grow quickly, even in competitive markets like Ottawa.