How LB Electric generated 115 high quality leads in December from 4 months of SEO
LB Electric, a trusted family-run electrical contracting business in Ottawa, has been delivering top-notch electrical services for over two decades.
Known for their dedication to safety, reliability, and customer satisfaction, they’ve built a reputation as seasoned professionals in the industry.
While their brand was strong, LB Electric faced challenges in generating organic leads from Google. Their reliance on referrals and Google Ads meant high spending for a consistent but limited flow of leads.
To get more high-ticket projects, LB Electric needed a stronger presence on Google.
LB Electric’s home office in Ottawa.
Their key challenges included:
- Too Dependent on Referrals and Ads: Most of their leads came from referrals and paid ads, which can be costly.
- Low Organic Traffic: Their website didn’t get enough visitors from search engines, so they missed out on free leads.
- Weak Website Content: Some pages didn’t have enough information or structure to rank well on Google.
- Not Enough Backlinks: They didn’t have enough high-quality links to increase their site’s authority and compete locally.
- Poor Page Setup: Their pages and URLs didn’t target local areas or important keywords, making it harder to show up in searches.
LB Electric team member ready to deliver quality service.
- Our team analyzed competitor keywords to identify high-intent terms for LB Electric. We worked closely with them to review and align on the keywords, ensuring both teams were on the same page.
A sample of the Keyword database created for LB Electric that was reviewed and approved by the client.
To quickly improve rankings and generate more leads, we expanded LB Electric’s existing website content and created new, optimized pages where needed.
Before Optimization: The page had a low content score due to limited and incomplete content.
After Optimization: Expanded and improved content increased the page’s SEO score.
- Our writing team ensured the content matched the tone and style of existing pages to keep everything consistent.
- Our developers ensured the new pages were designed and structured similarly to the existing service pages.
An example of a new service page we created that matched the look and feel of LB Electric’s existing service pages.
- We ensured all on-page elements—like URLs, H1 tags, and meta titles—referenced the target location ("Ottawa") to maximize local SEO relevance.
- We prioritized obtaining backlinks that were hyper-local to Ottawa and highly relevant to the electrical industry, increasing local relevance and domain authority.
This chart shows the increase in referring domains since we began working with LB Electric in September.
Our Measurable Results after 4 months (with continued SEO growth ahead)
- Our team generated 15 organic Calendly bookings in one month, bringing in consultations directly from organic traffic in Canada.
- We also secured 72 form submissions in one month, all driven by organic traffic from across Ottawa.
- We tracked 28 phone call clicks in one month directly from the website, driven by organic traffic.
This report shows the number of tracked form submissions (72), phone button clicks (28), and calendar events scheduled (15) from organic traffic in Canada, as recorded in Google Analytics between October 23 and December 22.
- Our team achieved a total increase of 289 rankings across all tracked and relevant keywords.
This chart shows the increase of 289 positions across all tracked keywords from September to December 2024.
- Our team helped LB Electric rank 4th for “Electric Charging Station Installation”.
- We also secured a 2nd place ranking for “Electrical Panel Upgrades Ottawa”.
The ranking improvements for LB Electric’s high-priority keywords after just 4 months of SEO, with even more growth expected as the campaign continues.