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How $6,325 in Google Ads Generated $31,500+ for Ottawa Auto Glass in Just 60 Days

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The Problem

Ottawa Auto Glass is a trusted service for car window and windshield replacements. Their services were in high demand, but their marketing wasn’t keeping up:

  • Previous Google Ads campaigns struggled to generate enough leads and meet their targets.
  • Campaigns weren’t targeting qualified clients and high-intent visitors.
  • No tracking system existed to monitor calls, form submissions, or return on ad spend.

Our Solution

1. Conversion-Focused Landing Page

  • Designed a CTA-driven landing page with forms and call buttons placed prominently.

CTA-focused landing page with prominent forms and call buttons

  • We simplified the landing page to boost conversions. Since this is a high-urgency service, we push users to call right away while filtering out low-quality leads.

2. Tracking & Attribution

  • We added form and call tracking to measure the revenue generated strictly from Google Ads.
Screenshot from GoHighLevel call recordings showing the source of each call lead. The ‘Unknown’ entries include Google Ads Click-to-Call and Google Business Ads leads.
  • We tracked all forms and leads to understand the quality of the leads, and track how much revenue was being generated.
Sample lead we generated that was tracked and attributed to Google ads

3. Targeted Google Ads Campaigns

  • The Search campaign brought in most of the high-intent traffic, while Performance Max reached users outside Search and lowered our cost per lead.
Sample of a PMax ad placement – Google Maps

Sample of a PMax ad placements – YouTube

  • We added negative keywords every week to the Google Ad account to cut out low-intent traffic and reduce wasted ad spend.
A list of some of the negative keywords applied in the campaign to block irrelevant traffic and improve lead quality.

4. Creative Youtube Ad Videos

  • Produced Ad Video content to run on YouTube within PMax campaigns.
  • We created this video to ensure we were converting as many YouTube visitors as possible, which helped drive down the overall cost per lead

The Results

  • Total Ad Spend (60 days): $6,325
  • Secured Revenue: $31,500+ in confirmed jobs
  • Return on Ad Spend (ROAS): 5x+ for every $1 spent
  • Speed of Results: Leads and booked sessions generated in the first week
Overview of Ottawa Auto Glass’s Campaign, showing clicks, Conversions, Cost per Conversion, and total cost.