How we helped Ottawa Safe Drivers attract more students by restructuring their website and building high-quality backlinks.
An Ottawa Safe Drivers vehicle.
When Ottawa Safe Drivers approached us, they already had a well-established Google Business Profile that helped attract students. However, they were struggling to rank organically on Google.
Their goals were to:
Street sign featuring Ottawa Safe Drivers.
Our team went through the keywords of all of their local competitors to find important opportunities.
We revamped the entire site to make it more structured and visually appealing:
Before and after: Improved menu structure making services easier to find.
Using SurferSEO to optimize the content for the home page.
Before and after: Updated homepage design
Using Screaming Frog, we identified and resolved numerous technical SEO issues:
Example of location-specific URL to improve local SEO for Ottawa searches.
We focused on obtaining links from authoritative Canadian and Ottawa-specific websites:
Our team got Ottawa Safe Drivers featured as a member on the Canada Safety Council website.
Impressions the keyword ‘Ottawa Driving School,’ showing an increase of over 1200% in visibility.
An increase of 418 positions in Google rankings across all tracked keywords
Current Google rankings as of Nov 4, 2024, showing each keyword’s position and improvement in ranking.
Nearly doubled organic traffic and referring domains through high-quality backlink acquisition.
Growth in organic keyword rankings, with a significant increase in keywords reaching the top 1-10 positions on Google.
