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How $12,257 in Google Ads generated $94,952 in estimates for Toronto Deck and Rail

How Toronto Deck and Rail captured high-quality leads in Toronto’s competitive market using our Google Ads strategy.

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2. Targeted Campaign Structure

  • Ensured we had separate ad groups for each railing type to improve targeting, budget control, and cost per lead
  • Used geo-targeting based on areas with past success to attract high-quality leads. We excluded all areas that were known to not generate high-quality leads, saving ad cost.

Sample Geo-Targeting Map of the GTA

  • Created Performance Max video ads to maximize visibility on YouTube and Google’s display network.

Sample ad we created for the Performance Max Campaign

  • Set up full-funnel tracking with UTM tags and Salesforce integration for accurate revenue tracking. We were able to determine the exact revenue generated for each lead, and pinpoint exactly from what campaign they came from.

Our UTM system allowed us to know which leads came from our campaign, and link it to his Salesforce CRM via Zapier.

3. Ongoing Optimization & Weekly Communication

  • Performed regular search term cleanups to remove low-quality traffic. This ensured the search campaign was not generating clicks from users that did not have a high purchase intent.
  • Refreshed PMax assets to keep ad creative performing well. We removed images that were not generating impressions, and replaced them with higher quality ones.
  • Held weekly calls with the client to review lead quality and campaign performance. This helped us ensure that we were on track to generate a positive ROI.