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How Yards Unlimited Ranked #1 For 'Landscaping Ottawa' in 6 months

How we transformed a 35-year-old award-winning landscaping firm’s online presence and helped them rank #1 for “Landscaping Ottawa” in half a year.

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The SEO Problem

Yards Unlimited, a premium design-build landscaping company in Ottawa, has been creating high-end outdoor environments for over 35 years.

From elegant water features to stunning stone inlays, they’ve earned 34+ national design awards, built a reputation for excellence, and grown largely through referrals.

However, they were weren’t getting many leads from their website.

Yards Unlimited Inc. Ottawa Office 

Their old Squarespace site didn’t reflect the quality of their work. It also lacked the structure needed for strong SEO performance. Their challenges included:

  • Not Visible on Google: They were stuck on the second page for major keywords like “Landscaping Ottawa.”
  • No Lead Generation From Website: The website generated almost no leads.
  • Disconnected Services: Their site didn’t fully showcase the wide variety of services they offered.

Our Solution

1. Seamless WordPress Migration

  • Rebuilt the Website on WordPress: Although Yards Unlimited liked the aesthetic of their Squarespace site, we rebuilt it on WordPress to improve SEO performance and speed.
  • Optimized for SEO: Each page was restructured to follow SEO best practices, including H1 tags, metadata, and clean URLs.

Yards Unlimited Home Page

2. Keyword Research & On-Page Optimization

  • Strategic Keyword Targeting: We researched competitors and helped Yards Unlimited choose the best keywords for their services and locations.
  • Location Pages: Created pages for areas like “Landscape Design Ottawa” and “Front Yard Landscaping Kanata.”
  • Service Pages: Added new pages for high-value services like water features, natural stone, and garden design.

Sample Service Page

  • Content Expansion: Added detailed service and location info, along with FAQs, to target more specific searches and improve SEO.

Sample FAQ Section to add more relevancy to the page

  • Title Tags & Meta Descriptions: Updated titles and descriptions to match what people are searching for.

3. Local Backlinks

  • Local SEO & Backlinks: Increased rankings by prioritizing backlinks from other Ottawa-based websites. This was the key step to get better local SEO results.
  • Citation Building: Created consistent business listings across top directories to strengthen location signals.

Our Results

  • #1 Ranking for “Landscaping Ottawa”: Jumped from position #15 to the top spot within 6 months.

Ranking #1 For ‘Landscaping Ottawa’

  • #1 Ranking for “Landscape Design Ottawa”: Secured the top position for one of their most valuable services.

Ranking #1 For ‘Landscape Design Ottawa’

  • #2 Ranking for “Front Yard Landscaping Ottawa”: Moved up from 6th to 2nd, capturing high-intent local search traffic.

Ranking #2 For ‘Front Yard Landscaping Ottawa’

  • #3 Ranking for “Water Features Ottawa”: Jumped 85 positions—from 88th to 3rd—for this premium service.

Ranking #2 For ‘Water Features Ottawa’