Fallowfield Dental Grows 350% in Top-10 Keywords in 4 months

How Fallowfield Dental Increased SEO Visibility to get more Dental Patients to their Ottawa clinic.

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The SEO Problem

Fallowfield Dental is a leading dental clinic in Barrhaven, Ottawa. Led by Dr. Mohamad Issa, who has over 20 years of experience, the clinic offers a wide range of dental services, from routine cleanings to urgent dental repairs.

Fallowfield Dental Clinic in Ottawa, Ontario.

When Fallowfield Dental approached us in May 2024, their website had a substantial amount of content but lacked SEO optimization, which prevented it from ranking well on Google.

Their goals were to:

Attract dental clients in the Barrhaven and in the Greater Ottawa area.
Have all of their services rank competitively, not just the main keyword ‘Barrhaven Dentist.’
Optimize the existing pages and have them appear on Google
Compete with other local dentists for services that are not yet created on Fallowfield Dental's website.

Dr. Mohamad Issa – the owner of Fallowfield Dental.

Our SEO Solution

1. Keyword Research & Competitor Analysis

To improve Fallowfield Dental's Google presence, we analyzed their Ottawa competitors to find the best keywords to target.

We identified several keywords based on competitors to target such as “chipped tooth”, “CDCP dentist”, “Cosmetic dentist”.
We mapped each keyword to a target location such as Barrhaven and Ottawa to increase visibility.

2. On-Page Optimization

To make the website more search engine friendly, we optimized the existing content and improved the site’s structure.

Content Enhancement: Our team revisited existing content to fill in gaps, especially in the FAQ sections.
SurferSEO: Our team of writers use this tool to analyze competitor content and include topics that they’ve mentioned.
URL and H1 Optimization: We restructured URLs and added appropriate H1 tags to each service page to improve the site’s search engine indexability.

The original SurferSEO content score for the 'Teeth Cleaning Ottawa' keyword was 61/100.

The SurferSEO content score improved to 89/100 after our team optimized the content.

3. Local SEO & Link Building

To increase Fallowfield Dental's visibility in the local community, we used our link building strategy to improve local SEO.

Local Citations and Directories: We focused on getting Fallowfield Dental listed in Ottawa and Dentist-related directories.
Local Link Building: We targeted links from Ottawa-specific blogs, particularly those relevant to healthcare and community services.
HARO and Publications: Dr. Mohamad Issa was featured in multiple dentist-related blogs and articles through HARO submissions, increasing the clinic’s backlink profile.

Our team collaborated with Dr. Issa to get him featured in a dental article, increasing Fallowfield Dental’s website authority.

Our Results

Ranking position #1 on Google for Ottawa Chipped Tooth.
Ranking position #2 on Google for Invisalign Barrhaven.
Ranking position #3 on Google for CDCP Dentist Ottawa.
Climbed from position #12 to position #4 for the main keyword Barrhaven Dentist.
Fallowfield Dental improved their Google rankings by over 700 positions across all targeted keywords.
Increased daily Google search impressions by 80%.
The total number of keywords in positions 11-20 increased by 200%
The total number of keywords in positions 4-10 increased by 350%

Website impressions increased by 80% per day since starting our SEO work in May 2024.

The current Google rankings for Fallowfield Dental as of August 26, 2024, alongside the changes in Google position since the start of the campaign.

As of August 26, 2024, the average position on Google for all of Fallowfield Dental's keyword is 31. Since May 2024, the keyword positions have increased by over 700 positions.

The number of keywords appearing in the top 4-10 and the top 11-20 has doubled since the start of the campaign in May 2024.

The total organic traffic has steadily increased to 338/month since the start of the campaign in May 2024.

Fallowfield Dental quickly secured the featured snippet for 'Ottawa chipped tooth,' thanks to our targeted links and optimized content.

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