How Abirang Powder Coating Ranks #3 in just 4 months

How they went from not being found anywhere on Google to now on the first page for their most important service.

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The SEO Problem

Abirang Powder Coating is a sister company of ABD Iron World, offering powder coating and sandblasting services for commercial and residential purposes.

ABD IronWorld's Ottawa office.

Their goals were to:

Ensure their website was visible on Google, as their website was nowhere to be found.
Regain control of their Google Business Profile and correct the information to prevent confusion.
Clearly outline their services on the website with dedicated pages for each service
Resolve technical issues such as large image sizes, multiple H1 tags, and unoptimized URLs that was hurting their SEO performance.
Rank prominently on Google for the key search term “Powder Coating Ottawa.”

Our SEO Solution

1. Technical SEO Improvements

We did an audit of Abirang Powder Coating's website using Screaming Frog to identify and address several technical issues:

Identified pages and blogs that were receiving no traffic.
Discovered missing H1 tags across the website.
Resolved these issues as easy wins to quickly improve the website's visibility.

Screaming Frog: Our go-to tool for identifying and fixing all technical issues on the website.

2. Keyword Research

Our team completed an in-depth keyword research analysis to find the high impact keywords:

Service + Location Keywords: We identified key services like powder coating and sandblasting and tied them to the Ottawa location. This allowed us to create highly targeted service pages.
Competitor Analysis: By analyzing local competitors, we discovered additional keywords, such as “Powder Coating Rims Ottawa."

3. On-Page Optimization and Content Creation

The next step was to create content that was both engaging and search engine friendly.

Service Pages Creation: We developed new service pages for ‘Powder Coating,’ ‘Sandblasting,’ and ‘Powder Coating Rims’ to cover all aspects of their services.
SurferSEO: This tool allowed our team to optimize existing content and add additional relevant sections that competitors were using, such as installation processes, FAQs, etc.

Sample landing page we built to showcase the powder coating services.

SurferSEO was used to help us highlight important topics in the landing pages.

4. High-Quality Local Link Building

Link building was a crucial part of our strategy to increase ABD Ironworld’s local search presence:

Local Focus: We targeted links from Ottawa-specific websites, particularly those related to home improvement, construction, powder coating, etc.

Referring domains for Abirang Powder Coating increased dramatically from under 10 to over 30.

The total number of backlinks grew from under 50 to over 1,000, thanks to a mix of directory and high-quality links.

Our Results

Ranking position #3 on Google for Powder Coating Ottawa after 4 months.
Significantly increased visibility, with total impressions for the term “powder coating Ottawa” growing by over 718% in 4 months.
Increased impressions for non-branded keywords by 5X, attracting more customers searching for Abirang’s services.

Abirang Powder Coating now ranks #3 for "powder coating Ottawa."

Total impressions for the keyword "powder coating Ottawa" increased significantly after our changes.

Position history for "powder coating Ottawa": Prior to March 2024, Abirang was never in the top 50.

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