How BFI Renovations increased Organic Traffic by 400% in 7 months

From a brand-new website, BFI Renovations is now a go-to name for home renovations in Ottawa.

These guys are thorough and effective! Always sending updates and making sure what they are doing is working for us!

Nabil Khatib, Owner of BFI Renovations

The SEO Challenge

BFI Renovations, a residential renovation company in Ottawa, approached us in January 2024. We had built them a brand-new website. but were still struggling to gain any visibility on Google.

Their goals were to:

Get more leads and renovation jobs from Google
Increase trust and credibility

Our Results

BFI Renovations went from zero to over 76,200 impressions on Google in 7 months.
The website attracted 944 new users directly from Google searches.
Ranking position #2 on Google for Stittsville Kitchen Renovation.
Ranking position #1 on Google for Barrhaven Kitchen Renovation.
Ranking position #2 on Google for Stittsville Basement Renovation.
Ranking position #2 on Google for Orleans Kitchen Renovation.
Professionally shot photos and videos of completed renovation projects and testimonials to showcase BFI Renovation's work and establish more trust in their brand.

Daily impressions skyrocketed from 200 to over 500 per day.

Google Results for 'Stittsville Kitchen Renovation'

Google Map Pack Results for 'Stittsville Basement Renovation'

Google Search Results for 'Orleans Kitchen Renovation'

Google Search Results for 'Barrhaven Kitchen Renovation'

We shot this testimonial video to add trust and credibility to the brand.

We captured this video showcasing one of BFI Renovations' completed basement projects in Ottawa.

Our SEO Strategy

1. Technical SEO Improvements

Since we built BFI Renovations’ website from scratch, there were no significant technical SEO issues. However, we performed a thorough audit to ensure everything was optimized for search engines:

Our in-depth Screaming Frog audit identified key areas for improvement on BFI Renovations' website.

We connected Screaming Frog to Ahrefs and Google Analytics to analyze which pages needed the most attention and where backlinks were most required.
Our team then exported the Screaming Frog data to our process sheet to systematically identify and address any issues.

2. Keyword Research and Analysis

We conducted in-depth keyword research focused on the services BFI Renovations offers and the areas they serve:

Service + Location Keywords: We combined BFI Renovations’ services (e.g., basement renovation, kitchen renovation) with specific service areas (e.g., Kanata, Barrhaven, Orleans) to create highly targeted location-based landing pages.
Blog Content Strategy: We also identified local queries related to renovation and home improvement in Ottawa.

3. On-Page Optimization and Content Creation

Our next focus was on optimizing the website content and creating new content that was both engaging and SEO-friendly:

SurferSEO: This tool allows our team to create content optimized based on competitor topics, ensuring our content is relevant.
Visual Content: Captured professional photos and videos of recent projects to enhance the trust factor and appeal of the site. We also recorded a testimonial video from one of BFI's satisfied clients.

Custom content and design for the ‘Bathroom Renovation Orleans’ page

We used SurferSEO to craft highly optimized content for BFI Renovations’ landing pages

4. High-Quality Local Link Building

Our approach to link building followed a strategic pyramid, focusing on the most impactful links first.

The number of referring domains to bfirenovations.ca grew from 6 to over 30, with the majority being high-quality, relevant links.

Quality Over Quantity: Prioritized acquiring high-quality backlinks from local, relevant websites and businesses.
Relevance: Targeted links from websites with similar topics, such as home improvement, renovation, and construction.
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