See how we rebuilt Clockwork HVAC’s website and ran Google Ads to generate 44 high-quality leads at just $34.69 per lead.
Clockwork HVAC is a family-run business in Plantagenet, Ontario, offering heating, ventilation, and air conditioning services.
With a small, dedicated team, they strive to deliver excellent service to their local community.
However, before working with us, their website was holding them back from reaching their growth potential.
Meet Kyla and Bryer, the owners of Clockwork HVAC.
The issues were:
- Broken Website: Their outdated WordPress site had multiple non-functioning pages, making it hard for visitors to navigate or understand their services.
This is what the client’s website looked like before—critical errors on multiple pages made it impossible for customers to find information or contact them.
- Lack of Traffic: With no active advertising strategy, they weren’t reaching their target audience or generating any new inquiries.
- No Service Pages: The website lacked dedicated pages to showcase their services, so potential customers didn’t even know what services they offered.
- Complete Rebuild: We rebuilt every page from scratch, ensuring the website was fully functional, fast-loading, and free of future issues.
- Competitor-Based SEO Optimization: Content for each service page was optimized by referencing competitor pages already ranking for those service keywords.
- Conversion-Optimized Landing Pages: Dedicated landing pages were created specifically to drive conversions from Google Ads traffic.
Sample of the SEO & Conversion Optimized landing pages we built to showcase Clockwork HVAC’s services.
We optimized the new website for speed and performance, achieving a 97/100 score to ensure fast load times.
- We launched both a Search Campaign and a Performance Max Campaign to quickly capture leads. Performance Max ads were able to reach potential customers across multiple Google platforms (Search, Display, YouTube, and Gmail).
We ran Performance Max ads like this to reach customers across YouTube, Search, Gmail, and more, helping the client maximize their visibility and drive calls.
- AI-Enhanced Creative Assets: Using a combination of Clockwork’s own images and AI-generated visuals, we created compelling ad creatives to capture attention.
We created AI-generated image like these because the client didn’t have many photos to use for the Google Ads.
- Precise Tracking with Google Tag Manager: By implementing Google Tag Manager, we tracked leads and ensured Google Ads received accurate data to refine targeting and improve results.
Google Tag Manager Configured for Lead Forms, Calls, and Email Clicks.
From September 30 2024 to December 15, 2024, the Google Ads campaign delivered excellent results:
- Total Ad Spend: $1,690
- Leads Generated: 43 total leads (25 phone calls, 6 email button clicks, 12 form submission)
- Cost per Lead: $34.69, a great rate for HVAC leads in Ontario
A breakdown of the leads generated through Google Ads for Clockwork HVAC.
Driving Results: 43 Conversions at $34.69 Per Lead with a Total Spend of $1.49K.