How Greenlight Renovation Increased their Google Presence by 37X

Took a new renovation company in Ottawa with no history to being fully booked for the year for their renovation services.

I promise you, if you're not showing up on Google, you're missing out on a lot of potential clients and growing your business.

Wassim, Owner of Greenlight Renovation

The SEO Challenge

Greenlight Renovation, a leading home and commercial renovation company in Ottawa, approached us in November 2023.

They had a clear objective: to increase their online exposure and secure more renovation contracts.

Despite their excellent service quality, they struggled to compete with other local businesses in the digital space. Their primary goal was to attract 3-5 home renovation contracts per month through improved SEO.

Our Results

Greenlight Renovation's Organic Impressions Skyrocketed to 16,400 (Impressions are how often the site appeared on Google) all within 6 months.

Greenlight Renovation saw their organic traffic multiply by 37 times, with daily impressions (the number of times their site appeared in search results) growing from 10 to 375.
Organic traffic also proved to be highly engaged, with an engagement rate of 61.11%. This is significantly higher compared to direct traffic at 28.14% and paid search traffic at 29.91%.
Position #2 for Barrhaven Basement Renovation.
Position #1 for Bayshore Basement Renovation.
Position #3 for Nepean Basement Renovation.
Produced videos and images of completed renovation projects, showcasing Greenlight Renovation’s work and significantly increasing conversions.

Greenlight Renovation's Bayshore Basement page currently Ranks #1 on Google

Production video of Greenlight Renovation's bathroom transformation

Our SEO Strategy

1. Technical SEO Improvements

First, we ran a technical SEO audit with Screaming Frog. We found several issues, especially with page speed due to oversized images.

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We optimized these images, which significantly improved the page speed score. This set a solid foundation for further SEO work.

We also identified any broken links and fixed those as well.

2. Keyword Research and Analysis

We started by diving deep into keyword research.

We looked at competitors and keywords that potential clients search for when looking for basement or kitchen renovation services near them.

These keywords were then used to create location-specific service pages, ensuring that Greenlight Renovation appeared in search results for all the key areas they served.

3. On-Page Optimization and Content Creation

Next, we focused on optimizing the website content and creating new content:

SurferSEO: This tool helps our team of copywriters create content that is SEO optimized based on topics that competitors are mentioning, ensuring it’s highly relevant and competitive.
SEO Elements: Adjusted H1 tags, meta descriptions, and URL slugs to include primary keywords.
Tone and Mission Alignment: Maintained Greenlight Renovation’s tone and company mission throughout all content, ensuring consistency and brand integrity.

Optimized 'Basement Renovation Barrhaven' page driving targeted local leads.

We use SurferSEO to ensure that all our content ranks competitively against existing pages.

4. High-Quality Local Link Building

Link building is often misunderstood. For Greenlight Renovation, we focused on:

Quality Over Quantity: Acquired high-quality backlinks from local, relevant websites and businesses.
Relevance: Targeted links from websites with similar topics, such as home improvement, renovation, construction, and related industries.
Local Focus: Focused on finding all Ottawa-specific opportunities. These local links were crucial in boosting Greenlight Renovation’s authority in the Ottawa area.
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