See how Prestige Pool and Spa increased sales of hot tubs and swim spas with our Google Ads management.
Prestige Pool and Spa, located in Winnipeg, Manitoba, specializes in hot tub sales, swim spas, and pool installations.
They have a spacious showroom in Winnipeg, allowing customers to explore their large selection of hot tubs and swim spas in person.
While they also provide inground pool installation services, their primary focus for this campaign was on driving hot tub and swim spa sales near the end of the season.
Main entrance to Prestige Pools & Spas.
Interior of Prestige Pools & Spas store.
They faced several challenges with their Google Ads campaigns:
- Broken Conversion Tracking: Conversion tracking was improperly set up, counting a visit to the “About” page as a conversion. As a result, Prestige's team had no idea how many leads were received from Google ads. This error also fed incorrect information to the Google Ads, resulting in the campaign optimizing for more visits to the "About" page instead of real conversion actions like form submissions.
- Lack of Campaign Segmentation: They only had one campaign running, which offered no control over budget allocation for different products or services.
Incorrect conversion setup resulted in 2,905 invalid conversion actions, all within a single campaign.
- Wasted Ad Spend: Search terms were not being monitored, resulting in clicks for irrelevant terms like “spa services,” which Prestige does not offer.
Incorrect keywords targeted general spas in Winnipeg instead of ‘swim spas,’ resulting in wasted ad budget.
- Misaligned Landing Pages: All ads were directing users to the home page instead of the specific product they were looking for.
Homepage of Prestige Pools & Spas.
- Incomplete Product Pages: The ‘hot tub’ and ‘swim spa’ landing pages did not contain a list of available hot tubs and swim spas. This made it difficult for users to quickly see what products were offered.
After we did an initial audit, we took immediate actions to fix their Google Account structure and landing pages.
- Fixed Conversion Tracking: We corrected their conversion tracking setup to track meaningful actions like contact form submissions, calls, and quote requests.
Google Tag Manager setup to track conversion actions.
- Segmented Campaigns by Product Type: We created separate campaigns for hot tubs and swim spas. This allowed precise control over budget allocation and ad optimization.
Segmented campaign by product type to allow more control over budget and optimizations.
- Enhanced Landing Pages: We worked with Prestige’s team to improve their landing pages by ensuring they listed all available hot tubs and swim spas. This provided prospective customers with the information they needed to make buying decisions.
Swim spa models now implemented on the landing page for the ad.
- Highlighted Offers: We showcased competitive deals in the ad headlines and landing pages to address cost concerns and differentiate Prestige Pools from competitors.
Incorporating the store’s offer in the ad headlines to make it stand out among competitor ads.
- Scheduled Ads: We scheduled the Google Ads to run only during business hours when their team was available to answer calls and follow up with leads. Scheduling ads prevents wasting ad spend, and increases the likelihood of securing deals.
Here are some of the extra measures we added to ensure we achieved the best results possible:
- Consistent Communication: Our team stayed in contact with Prestige’s team to stay updated on in-store offers and adjusted the ad copy and landing pages accordingly.
- Monitored Search Terms: We continuously reviewed search terms and added negative keywords to minimize irrelevant traffic.
Negative keywords for hot tub brands that Prestige Pools did not carry.
In just two months, Prestige Pools and Spa saw significant improvements in their Google Ads campaign performance:
- Total Ad Spend: $4,310
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Leads Generated: 38 high-ticket leads (5 form submissions, 33 phone calls)
Conversions recorded from the Google Ads campaign.
Our Google Ads Campaign stats for Prestige Pools and Spas.