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Average Cost of SEO in Ottawa
The cost of SEO in Ottawa can vary based on the following factors such as:
- Complexity of your website
- Industry competition
- Specific strategies
Law firms for example usually have higher marketing budgets to spend on SEO. Restaurants however, usually rely on word of mouth and often neglect SEO.
On average, hourly SEO rates can range from $65 and $200. The smallest SEO packages in Ottawa start $500/month and are meant for small local businesses. SEO plans for medium-sized enterprise packages usually start around $2000/month.
And for the corporate giants? They start at $5,000 per month, and can be much higher than that.
The keywords a business wants to rank for also changes the price of the SEO plan. Each keyword has a difficulty score associated with it. For example, “SEO price in Canada” is much more difficult to rank for than “SEO price in Ottawa”. Therefore, less work is required to rank for “SEO price in Ottawa” meaning a cheaper plan will suffice.
Comparing Ottawa SEO Businesses to Cheap SEO Services
As a web design and SEO agency, we cannot stress the avoidance of cheap SEO services. Some agencies or freelancers might offer SEO plans for $200/month. However, the reality is that there is only so much efficient SEO that you can implement with that amount of time.
Low-cost services usually use bad methods such as mass link-building and duplicating content. These tactics worked at some point, but Google’s algorithm has learned to flag and penalize such activities. This can negatively impact your website, pushing it further down the search results.
Different SEO Techniques
The cost of SEO in Ottawa is dependant on the amount of time it will take to implement SEO techniques required for your business goals. Here are some of the most popular techniques used on websites today:
This method focuses on the implementation of SEO on your website’s pages. A significant aspect of this approach, is the strategic placement of relevant keywords. These keywords should find their way into key parts of your webpage. This includes titles, headers, meta descriptions, and various blocks of text.
This method focuses on carrying out SEO strategies outside your website. Off-Page SEO is done by obtaining back-links.
The goal is to get other websites with high authority to create a link pointing to your site.
Technical SEO is done on the back-end of your website. One tactic is to optimize your website for mobile devices.
A further method to boost technical SEO is to ensure swift loading times for your website. Search engines consider this speed when evaluating site performance, emphasizing its significance. A speedy site not only enhances user satisfaction but also encourages prolonged visits. This reduces the chances of a high bounce rate which is a critical factor in search engine ranking metrics.
Local SEO is crucial for businesses that rely on in-person business. Local SEO involves improving your Google Business Listing by adding specific keywords to your listing.
It’s also vital to accumulate positive reviews on your Google business profile. Including your website link in local business directories is essential. Google evaluates this to determine your business’s trustworthiness and standing.